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A HMRC advertising campaign is urging anyone who hasn't sent in their 2011/12 self assessment tax return to do it now and find 'inner peace'.

The new advertising campaign highlights the imminent 31 January 2013 deadline for online returns, and the automatic £100 penalty for missing the deadline. The adverts will encourage people who still haven't sent their return to 'do it today, pay what you owe and take a load off your mind', so they can experience 'inner peace'.

According to HMRC, the campaign has been developed to touch on the emotions that HMRC found people typically experience after they have filled in their tax return, often described 'as a real sense of relief or peace of mind, like a weight being lifted from their shoulders'. The new adverts will feature individuals from different professions experiencing this feeling of post return wellbeing.

The 31 January 2013 deadline is relevant to individuals who need to complete a self assessment tax return and make direct payments to HMRC in respect of their income tax, Class 4 National Insurance and any capital gains tax liabilities.  There is an automatic penalty of £100 if the return is not submitted on time, even if there is not tax due or the return shows that a refund is due

The balance of any outstanding income tax, Class 4 NI and capital gains tax for 2011/12 is also due for payment by 31 January 2013.  Where the payment is made late interest will be charged.

The first payment on account for 2012/13 is also due for payment by 31 January 2013.

If we have already dealt with your self assessment return on your behalf and advised you what you need to pay you need take no additional action.

Internet links: Press release HMRC SA deadlines and penalties



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