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The UK Border Agency has started a television campaign aimed at employers to help prepare them for the introduction of the government's new rules for skilled migrant workers which become effective from November 2008.

The government is introducing a ‘points’ based system. Businesses wanting to employ skilled foreign workers from outside Europe and sponsor their entry to the UK must apply for a licence.

The TV advert, which shows a man jumping over hurdles before being considered for entry to the UK, is apparently designed to send a message that those who do not comply with the rules will be refused entry.

UK Border Agency Chief Executive Lin Homer said:

"The Points-Based System is one of the biggest shake-ups to the immigration system in a generation ensuring only those with the skills we need will be able to work or study here and no more.

Our message to businesses is loud and clear - if you want to employ foreign workers from outside the EEA, you need to apply now for a sponsor licence. Business benefits from migrant labour but must join us in helping crack down on illegal working and ensure a system which is both firm and fair."

More information about the criteria and how to register as a sponsor can be found on the UKBA website.

Internet links: News article and UKBA website

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